MARKET: +14.2% ▲ ALL-TIME HIGH MOM & POP: MOAT AT ATH ($840 Moat Absorbing) SCRAPPY: +38.5% ▲ 42x Unpaid Interns Leveraged SERGEI: +21.0% ▲ 10,000 Bot Workers Deployed BARON: -3.1% ▼ Injunction Overruled by Cayman Court AMAZOFF: -12.8% ▼ Liquidated in Year 4 SEC STATUS: 0 SUBPOENAS FILED (COMPLIANCE WAIVED) CRASH WARNING: T-30s TICK COMMENCING MARKET: +14.2% ▲ ALL-TIME HIGH MOM & POP: MOAT AT ATH ($840 Moat Absorbing) SCRAPPY: +38.5% ▲ 42x Unpaid Interns Leveraged SERGEI: +21.0% ▲ 10,000 Bot Workers Deployed BARON: -3.1% ▼ Injunction Overruled by Cayman Court AMAZOFF: -12.8% ▼ Liquidated in Year 4

Boardroom Analytics

Macro trends across founders, corporate rivals, adopted policies, dilemmas, and vendor traffic.

CEO Retention & Funnel
Founders

CEO Retention & Funnel

Funnel & dropoff telemetry

Rivals & Encounters
Competition

Rivals & Encounters

Win rates & bout telemetry

Policy Performance
Directives

Policy Performance

Adoption & win rate meta

Dilemmas (Choices)
Decisions Active

Dilemmas (Choices)

Decision branch distribution

Vendors & Purchases
Commerce

Vendors & Purchases

Foot traffic & sales

Grants & Gifts
Endowments

Grants & Gifts

Offer conversion & windfalls

The Cashflow Interrogation

A well-dressed man stops you on the street. "Quick test, no hesitation: a dollar a day for life, or a million dollars right now? There is a right answer."

Encounter Pick Rate: 28.2% (263 / 932 encounters)
Inspect Dossier →
Choice Distribution Breakdown
"A dollar a day for the rest of my life. It's passive income."
19.0% (50)
"A million dollars right now. Obviously."
32.3% (85)
Explain Net Present Value and temporal discounting to him
48.7% (128)

Training Seminar

Breathe. Good. I run a two-day intensive. You send one of your people, or your machine, or your idea; it comes back *elevated*. The fee is also elevated.

Encounter Pick Rate: 80.3% (216 / 269 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Send an asset to the seminar
99.5% (215)
Skip it
0.5% (1)

Rewrite Everything in Rust

I'm not shipping features. Not until the backend's rewritten. It's held together with the pizza code I wrote in year one, and I *know*, because I wrote it.

Encounter Pick Rate: 57.4% (144 / 251 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Approve the rewrite: zero-cost abstractions are worth the delay
92.4% (133)
Demand they ship customer features in dirty legacy code
4.9% (7)
Replace the engineering purists with prompt engineers
2.8% (4)

AI Pilot Program

Randy again! Bigger badge now. We've got a pilot program: pick one of your operations and we'll make it *enterprise-grade*. It's a word we own, legally.

Encounter Pick Rate: 48.1% (137 / 285 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Make an asset Blockchain-Enabled
23.4% (32)
Make an asset Agile
75.9% (104)
Kill the pilot
0.7% (1)

The Toxic Genius

So, the new guy. He shipped the whole billing system on Tuesday. Wednesday he made four people cry in a channel called #general. I'm not sure which *counts*.

Encounter Pick Rate: 45.5% (120 / 264 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Coddle the genius and let them run wild
64.2% (77)
Enforce company culture and fire them
14.2% (17)
Isolate them in a sandbox project
21.7% (26)

Growth Hackers

We've looked at your numbers and the problem is the *story*. Pick one of your assets; we'll make it a story. Growth follows story. The invoice follows growth.

Encounter Pick Rate: 53.5% (114 / 213 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Give an asset the Gamified treatment
46.5% (53)
Make an asset Disruptive
36.0% (41)
Throw out the deck
17.5% (20)

The Articles of Incorporation

The state filing portal is open on the laptop. There is a dropdown, a fee, and a cursor blinking on the line that decides what you legally are.

Encounter Pick Rate: 60.3% (111 / 184 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Register as a Delaware C-Corp
52.3% (58)
Form a scrappy single-member LLC
23.4% (26)
Incorporate offshore in a zero-tax haven
24.3% (27)

Guerilla Marketing Stunt

We've had a *notion*. At night, from the car park, we put your logo on the side of their headquarters. Forty storeys. Legally grey; visually, very not grey.

Encounter Pick Rate: 34.9% (98 / 281 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Project your logo onto a rival's headquarters
64.3% (63)
Send polite branded corporate gift baskets
13.3% (13)
Rely strictly on organic word of mouth
22.4% (22)

Consultants Recommend a Pivot

We've come back, and we've brought a slide. Your model is doomed. Not today, but on this axis, here, by Q3. There's a pivot on the next slide. And a fee.

Encounter Pick Rate: 42.5% (93 / 219 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Pivot hard
35.5% (33)
Trim instead
57.0% (53)
Thank them and change nothing
7.5% (7)

The Competitor Emails You

I hear you're the new thing. I like to meet the new things early, while they're still *charming*. Lunch. My club. Bring a coat; we keep it cold.

Encounter Pick Rate: 37.3% (87 / 233 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Take the meeting and learn what they know
52.9% (46)
Undercut them immediately
39.1% (34)
Ignore it and keep your head down
8.0% (7)

The 1099 Loophole

A thought. If your staff were *contractors*, there'd be no benefits, no payroll tax, and a lovely blank where the overhead was. They'd still come in. Probably.

Encounter Pick Rate: 31.5% (81 / 257 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Classify all staff as 1099 contractors
74.1% (60)
Offer full W-2 employment and benefits
17.3% (14)
Automate their roles with machines
8.6% (7)

The Local Co-op Fair

Saturday. Every shop puts a table out, nobody gets paid, and everybody brings something. I've put you down for a table and a *cake*. The cake is negotiable.

Encounter Pick Rate: 61.4% (81 / 132 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Put your name on the banner with the rest
74.1% (60)
Let the very tall new volunteer run your table
19.8% (16)
Sell out of the front and pocket the takings
6.2% (5)

The Prototype Demo

Whenever you're ready. I've been ready since ten. I'm told it 'mostly works', which is what the last vendor said, and I still have his *apology*.

Encounter Pick Rate: 44.7% (80 / 179 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Ship what you have
25.0% (20)
Polish one thing properly
66.3% (53)
Cancel the demo and keep building
8.8% (7)

Stratagonia Vests & Neon Signs

Randy. I do merch now too. Nobody senior signs without a vest; that's just a fact I'm telling you. Stratagonia, embroidered. And a neon sign that says *vibes*.

Encounter Pick Rate: 30.9% (79 / 256 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Order custom Stratagonia fleeces and neon signage
55.7% (44)
Print cheap promotional t-shirts and stickers
30.4% (24)
Refuse all vanity merchandise
13.9% (11)

The Incubator Wants a Slide

One slide. Sixty seconds. The room has seen four hundred of these and funded nine. Don't read it out loud. Don't say 'synergy'. Tell them a *number*.

Encounter Pick Rate: 43.3% (78 / 180 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Pitch the hockey stick
33.3% (26)
Pitch the unit economics
64.1% (50)
Skip it and ship instead
2.6% (2)

Your First Customer

I'll sign. I'll sign today. I want forty percent off, the blue version, an export button, and someone to answer the phone on Sundays. My pen's already out.

Encounter Pick Rate: 37.1% (75 / 202 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Give them everything they ask for
22.7% (17)
Hold the line and deliver properly
25.3% (19)
Walk away from the deal
52.0% (39)

Union Drive

No raise anyone could feel in a year, so eighty-one percent of the floor signed a card. We'd like recognition, a meeting, and the good coffee. In that *order*.

Encounter Pick Rate: 38.2% (73 / 191 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Recognise them
15.1% (11)
Upgrade an asset with outside consultants
83.6% (61)
Stall
1.4% (1)

The First Legal Threat

Certified post. A cease-and-desist about your name, from a firm that charges by the adjective. It's mostly bluster, but it's *expensive* bluster. So am I.

Encounter Pick Rate: 28.3% (69 / 244 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Settle quietly and redesign the brand
26.1% (18)
Counter-sue and threaten fair use
58.0% (40)
Ignore it and call their bluff
15.9% (11)

$80,000 Surprise Cloud Bill

Okay so. I wrote a function that calls itself. It called itself all weekend. The cloud bill has a comma in a place I've never seen a comma. I'm so sorry.

Encounter Pick Rate: 31.8% (69 / 217 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Beg cloud support for a startup waiver
20.3% (14)
Pay the bill and implement emergency rate-limiting
15.9% (11)
Spin it as massive viral scale in VC meetings
63.8% (44)

Acqui-hire Offer

Different lunch, this one. My board has asked me to explore a *transaction*. With you. I'll say it once: buy us, take the parachutes, and I never said this.

Encounter Pick Rate: 27.0% (67 / 248 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Buy the Golden Parachute
32.8% (22)
Decline politely and invoice them for your time
67.2% (45)

Patent Filing

You've built something *novel*, which is rare, and someone will copy it, which is not. I can file. Or a firm with better lawyers than me will pay you for it.

Encounter Pick Rate: 37.1% (66 / 178 encounters)
Inspect Dossier →
Choice Distribution Breakdown
File the patent
87.9% (58)
Sell the filing to someone with better lawyers
12.1% (8)

The First Hire

So this is the offer conversation. I've been here six months on pizza. Before I sign, I need to know what kind of company this is *going* to be.

Encounter Pick Rate: 37.4% (65 / 174 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Promise them evenings and weekends off
13.8% (9)
Promise them equity and a lean shop
81.5% (53)
Leave the role open a while longer
4.6% (3)

Stealth Mode Paranoia

Inez, from the paper. I hear you're building something in a garage and telling nobody. I can keep telling nobody, or I can tell *everybody*. Your call.

Encounter Pick Rate: 27.1% (64 / 236 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Lock everything down in stealth mode
29.7% (19)
Launch publicly on Product Hunt today
48.4% (31)
Leak anonymous rumors to tech blogs
21.9% (14)

Startup Accelerator

Welcome to cohort nine! For the program fee you get mentors, a desk, and a graduate who can code. The hoodie is free either way. That's the *funnel*.

Encounter Pick Rate: 36.2% (64 / 177 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Enroll in the accelerator
62.5% (40)
Just take the hoodie
37.5% (24)

The Lowball Acqui-hire

Here's my offer. It's small; that's the point. You keep your desk, we keep your people, and your product is *retired* with full honours. Sign here.

Encounter Pick Rate: 24.4% (62 / 254 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Reject the lowball offer and publish it online
67.7% (42)
Counter with an absurd 10x buyout price
30.6% (19)
Accept an expensive consulting retainer
1.6% (1)

Sleeping Under the Desk

Rent is due on the apartment and the runway is shorter than the lease. There is a futon behind the server rack. It has been looked at more than once.

Encounter Pick Rate: 24.3% (59 / 243 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Move into the office permanently
23.7% (14)
Maintain personal boundaries and pay rent
13.6% (8)
Shower at the 24-hour gym down the street
62.7% (37)

Kombucha on Tap

Culture deck, page one: people don't leave for money, they leave for *feeling*. Nitro cold brew on tap, a ping-pong table. Cheaper than raises. Much cheaper.

Encounter Pick Rate: 22.2% (58 / 261 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Install nitro cold brew and brag about culture
65.5% (38)
Pay cash bonuses instead of buying office toys
17.2% (10)
Sell the ping pong table for scrap funding
17.2% (10)

A Chain Is Moving In

ValuMart's bought the lot at the end of the street. The drawings show a car park where the bakery is. There's a hearing Thursday. I've saved you a *seat*.

Encounter Pick Rate: 43.2% (57 / 132 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Go to the hearing with the whole street behind you
22.8% (13)
Say nothing, and remember who signed what
7.0% (4)
Open as usual on Thursday
70.2% (40)

Recognition Vote

Thanked instead of paid, again. Vote's Thursday, in the breakroom, by the microwave. Recognise us now and save the *Thursday*, or hire someone to spoil it.

Encounter Pick Rate: 26.8% (56 / 209 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Recognise them
48.2% (27)
Retain a firm that specialises in Thursdays
51.8% (29)

Ramen Month

I'm told you have about three weeks. I'm not calling to help; I'm calling to see what you'll do, because what you do next tells me what you're *worth*.

Encounter Pick Rate: 19.8% (52 / 263 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Cut everything to the bone
13.5% (7)
Let the customers do the selling
71.2% (37)
Ride it out and learn from it
15.4% (8)

Kill the Free Plan

Thaddeus. I've had a look at the free tier. Nine million users, none of them paying, all of them *costing*. My clients see a number. Show me which number.

Encounter Pick Rate: 40.6% (52 / 128 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Kill the free tier and lock out non-paying users
15.4% (8)
Inject pop-up ads and monetize user data
61.5% (32)
Subsidize the free tier for investor growth metrics
23.1% (12)

Credit Card Roulette

Randy, enterprise sales. I notice you've started nineteen free trials of my product under names like *Bob Bobson*. I can make this go away. For a licence.

Encounter Pick Rate: 34.8% (48 / 138 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Juggle 20 burner accounts for free trials
16.7% (8)
Pay for enterprise software licenses
66.7% (32)
Build crude in-house software over a weekend
16.7% (8)

The Garage Lease Expires

It's a garage. I rent garages to cars. There are eleven people in it and one of them's soldering. You're out by the first, unless you'd like to *discuss* it.

Encounter Pick Rate: 25.7% (47 / 183 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Move somewhere with a real address
19.1% (9)
Work from wherever there is wifi
55.3% (26)
Pay him off and stay another quarter
25.5% (12)

Supply Chain Squeeze

Randy, your new account manager! Your old one's been *optimised*. New terms attached: price up, minimums up, thirty days is now ten. Questions? I'm never in.

Encounter Pick Rate: 35.9% (47 / 131 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Pay the new price and keep the shelves full
42.6% (20)
Close one day a week until it settles
2.1% (1)
Sell down the back room and wait them out
55.3% (26)

Office Lease

Second floor, own entrance, carpet that's mostly carpet. Twelve months, first and last up front. Or you keep the garage, which is also mine, and *fuller*.

Encounter Pick Rate: 27.8% (45 / 162 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Sign the lease
73.3% (33)
Keep working out of the garage
26.7% (12)

Founder Biohacking Retreat

Ice at five. Nothing to eat until Thursday. Red light in the afternoons. Your executives will be *optimised*. They will also be very cold and very cross.

Encounter Pick Rate: 36.9% (41 / 111 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Mandate cold plunges and nutrient sludge for executives
51.2% (21)
Eat regular meals and get 8 hours of sleep
9.8% (4)
Monetize and sell the company's proprietary focus smoothie
39.0% (16)

The Hidden Cancel Button

Cancellations are up. I've drawn a flowchart where cancelling takes six steps and a phone call. It's ugly, and it *works*. The alternatives cost money.

Encounter Pick Rate: 31.3% (40 / 128 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Bury the cancel link behind a 6-step survey
42.5% (17)
Offer automatic 50% retention discounts
50.0% (20)
Conduct exit interviews and overhaul quality
7.5% (3)

Hostile Press Cycle

Inez again. It runs Sunday. Eleven hundred words, three former employees, one spreadsheet you thought was deleted. I'm calling for *comment*. Comment away.

Encounter Pick Rate: 30.0% (39 / 130 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Get ahead of it
15.4% (6)
Sue instead
84.6% (33)

The .com is Taken

Your .com belongs to a gentleman in Rotterdam who bought it in 2004 for the price of a sandwich. He has sent a figure. I've sent it to you unopened.

Encounter Pick Rate: 42.4% (39 / 92 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Pay the squatter's ransom for the .com
30.8% (12)
Adopt an overpriced hipster TLD (.io / .ai)
30.8% (12)
Drop all vowels from the company name
38.5% (15)

The Burnout Seminar

Your people are *vibrating*. That's not a compliment, it's a diagnosis. I can slow them down for a fee, or you can keep calling the vibration culture.

Encounter Pick Rate: 48.8% (39 / 80 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Book the wellness program
41.0% (16)
Mandate mental health days
12.8% (5)
The vibration is culture
46.2% (18)

Friends and Family Round

Your aunt has brought the chequebook to dinner. She has also brought opinions. The two are available together, or separately at a smaller amount.

Encounter Pick Rate: 21.3% (37 / 174 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Take the cheque and the phone calls
21.6% (8)
Take a smaller cheque and no conditions
51.4% (19)
Bootstrap and owe nobody
27.0% (10)

Offshore Restructure

Picture an island. Warm. No corporation tax. Now picture your operations there, on paper only. Valuation goes up, tax goes away, and nobody has to *move*.

Encounter Pick Rate: 25.2% (37 / 147 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Restructure offshore
86.5% (32)
Keep it all onshore, for now
13.5% (5)

Leveraged Buyout

I can have the money in your account by Friday. Enough to buy the thing you've been circling. The rate is what I'd call *aggressive*, and I say it fondly.

Encounter Pick Rate: 36.3% (37 / 102 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Take the loan
43.2% (16)
Walk away
56.8% (21)

Open Source Rugpull

Three cloud providers are selling your open-source code as a service and sending you nothing but bug reports. The licence lets them. The licence can *change*.

Encounter Pick Rate: 29.6% (34 / 115 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Relicense to restrictive proprietary commercial terms
44.1% (15)
Stay pure open source and appeal to community goodwill
11.8% (4)
Sue the cloud providers profiting off your code
44.1% (15)

Sweat Equity & Cold Pizza

Hi. I can build your whole backend. I don't need money, I need one percent and a pizza on Fridays, and for someone to say 'good job' out loud once.

Encounter Pick Rate: 41.0% (32 / 78 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Give them 1% equity and free pizza
15.6% (5)
Pay them a proper hourly cash wage
53.1% (17)
Offer "resume-building exposure"
31.3% (10)

The Day Job Overlap

You're still at Consolidated. I checked the badge in your pocket. You're building our thing on *their* laptop, and their laptop keeps a log.

Encounter Pick Rate: 24.6% (30 / 122 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Quit cold turkey and go all-in
46.7% (14)
Double-dip on company time
20.0% (6)
Scrub your git commits and commit logs
33.3% (10)

Nobody Has Written the Handbook

Quick one. Is there a handbook? Somebody asked if we get holidays and I said I'd ask, and now everyone's looking at me. Are there *rules*?

Encounter Pick Rate: 36.6% (30 / 82 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Write it down properly
43.3% (13)
Say "we are all adults here"
30.0% (9)
Deal with it when it becomes a problem
26.7% (8)

Unlimited PTO

Unlimited PTO. Say it slowly. Nobody takes it, because nobody knows how much is *too* much, and the ones who guess wrong warn the rest. It costs you nothing.

Encounter Pick Rate: 44.1% (30 / 68 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Roll it out
56.7% (17)
Give them actual days off
13.3% (4)
Cap it at ten and call it unlimited
30.0% (9)

The Cofounder Conversation

I want it in writing. My half, my name on the door, and a vote. I've been sleeping on your floor for a year, so don't call it *ambition*.

Encounter Pick Rate: 11.8% (29 / 246 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Split it evenly and mean it
62.1% (18)
Keep control, offer a title instead
20.7% (6)
Let them walk, and take the work back
17.2% (5)

The Comp Conversation

So. I've been here a year. I looked up the going rate and it's, um, *more*. I'm not leaving. I'm just asking what we're doing about it.

Encounter Pick Rate: 39.0% (23 / 59 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Give the raise
30.4% (7)
Offer a perk instead of money
39.1% (9)
Talk about equity and the long term
30.4% (7)

The Zero-Day

I found a door into a competitor's billing system. Nobody knows it's there but me. For the right price, nobody but you.

Encounter Pick Rate: 46.0% (23 / 50 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Buy the backdoor
60.9% (14)
Skim their accounts instead
8.7% (2)
Report the hole to them
30.4% (7)

The Leaked Database

Eleven million customer records, fresh off a rival's server. Emails, card numbers, birthdays. Imagine the targeting.

Encounter Pick Rate: 38.5% (20 / 52 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Feed it to the sales team
75.0% (15)
Ransom it back to them
15.0% (3)
Delete it and walk away
10.0% (2)

Free Dinner After Eight

Free dinner after eight. I've watched it work. They stay for the food, then they stay because they stayed. The nap pods are for the ones who don't get *home*.

Encounter Pick Rate: 28.4% (19 / 67 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Put dinner on
15.8% (3)
Send them home at six
42.1% (8)
Dinner, and a shuttle at eleven
42.1% (8)

The Office Fit-Out

Lease renewal. I'll fit the place out, within reason, and put it on the rent. Game room, nap pods, whatever the kids want. Or desks. Desks are *free*.

Encounter Pick Rate: 28.4% (19 / 67 encounters)
Inspect Dossier →
Choice Distribution Breakdown
The game room
21.1% (4)
Nap pods and a kombucha tap
21.1% (4)
Just the desks
57.9% (11)

The Pizza Party

Payroll's due and the number doesn't work. It works if we skip raises this year. There's a pizza place that does *corporate*. Nobody's ever quit over pizza.

Encounter Pick Rate: 29.6% (16 / 54 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Pizza instead of raises
6.3% (1)
Raises
31.3% (5)
A memo about the pizza
62.5% (10)

The Benefits Renewal

Renewal's in. The plan is up eighteen percent, which is funny, because the plan is a ping pong table and a tap. I can make the number go away. Say the *word*.

Encounter Pick Rate: 32.0% (16 / 50 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Renew at the new rate
56.3% (9)
Shop it around
31.3% (5)
Cut the plan
12.5% (2)

Best Places to Work

I'm doing a list. Best Places to Work. Your own staff *nominated* you, apparently. Give me a tour and a quote, or I'll write it without you.

Encounter Pick Rate: 55.6% (15 / 27 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Give the tour
33.3% (5)
A quote, no tour
60.0% (9)
Decline. We're a company, not a place
6.7% (1)

The Auditors Return

Hamish. We've met; you had me shown out. I came back with the Q3 file, and the Q3 file has a hole in it the shape of your *growth*. We can talk about the hole.

Encounter Pick Rate: 25.5% (13 / 51 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Settle quietly and restate the quarter
76.9% (10)
Let them publish and take the hit
23.1% (3)

Joshua Tree Offsite

The servers are down and the executives are *misaligned*. There's a dome in the desert. Three days, sound baths, no phones. Fifty thousand. The bugs can wait.

Encounter Pick Rate: 41.4% (12 / 29 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Hire the desert dome for executive sound baths
66.7% (8)
Cancel the offsite and fix production bugs
8.3% (1)
Do the offsite over Zoom and pocket the travel budget
25.0% (3)

The Whistleblower

Someone in accounts kept copies. Of everything. They've sent a regulator a *teaser*. I can make them very rich and very quiet, or you can make them right.

Encounter Pick Rate: 30.6% (11 / 36 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Buy their silence
72.7% (8)
Walk them out of the building
0.0% (0)
Thank them, and fix it
27.3% (3)

The Exodus

Three resignations this week. Nobody said it was how they were treated. Everybody said it. I have a list of what brings the last two back. It's *short*.

Encounter Pick Rate: 52.6% (10 / 19 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Win them back with perks
30.0% (3)
Replace them with machines
40.0% (4)
Let them go, quietly
30.0% (3)

The Retraining Program

Retraining. Word of the year. Some of them will learn to run the machine and some will learn the machine doesn't need running. Either way, it's *training*.

Encounter Pick Rate: 56.3% (9 / 16 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Retrain them
22.2% (2)
Retrain them for real
33.3% (3)
Skip the training, buy the machine
44.4% (4)

The Compensation Committee

Comp committee. Two items. A bonus scheme for the executives, or a retreat for *everyone*, which the executives will attend and everyone else will hear about.

Encounter Pick Rate: 29.6% (8 / 27 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Approve the executive bonus
0.0% (0)
Approve the corporate retreat
75.0% (6)
Decline both and publish the minutes
25.0% (2)

The Severance Negotiation

Severance. Three drafts. A package for them, which is *kind*. A parachute for you, which is prudent. Insurance on all of them, which is what I'd sign.

Encounter Pick Rate: 19.4% (7 / 36 encounters)
Inspect Dossier →
Choice Distribution Breakdown
A package for them
42.9% (3)
A parachute for you
57.1% (4)
Insurance on all of them
0.0% (0)

The Subpoena

Federal agents have your server logs and a very long list of questions. I can make this quiet, or I can make it loud. Quiet costs more.

Encounter Pick Rate: 35.0% (7 / 20 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Settle quietly
71.4% (5)
Fight it in court
28.6% (2)
Blame the intern
0.0% (0)

The Debanking

Your bank closed your accounts. 'Reputational risk', they said. Mine has no reputation to risk. Bank with me. The fees are very reasonable, for crime.

Encounter Pick Rate: 41.2% (7 / 17 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Bank with her
42.9% (3)
Move everything offshore
14.3% (1)
Get audited and get your bank back
42.9% (3)

The Culture Deck

Slide nine. Two kinds of company: the ones that give people things, and the ones that make people do things. Both work. Pick before slide ten, it's a *fork*.

Encounter Pick Rate: 13.3% (6 / 45 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Give people things
50.0% (3)
Make people do things
33.3% (2)
Cancel the engagement and keep the retainer
16.7% (1)

Community-Adjusted EBITDA

The prospectus is nearly done. Cash flow's negative, so we've invented a metric: *Community-Adjusted* EBITDA. It's what you'd earn if expenses were a rumour.

Encounter Pick Rate: 19.4% (6 / 31 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Publish the creative prospectus and ring the stock bell
50.0% (3)
Restate the financials with GAAP accounting honesty
0.0% (0)
Delay the IPO and demand operational efficiency
50.0% (3)

Smoking Gun Memos

The Commission has your executive chats. There's one where someone writes 'buy them and bury them', with a smiley. It's *Exhibit A*. I'd like to discuss it.

Encounter Pick Rate: 60.0% (6 / 10 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Claim the CEO's chat account was hacked
33.3% (2)
Deploy a lobbying army for regulatory capture
16.7% (1)
Pay the antitrust settlement fine out of petty cash
50.0% (3)

The Founder's Portrait

His portrait hangs in the lobby, the boardroom and the lift. People nod to it. I'd like to talk about *your* brand, and what we do with his.

Encounter Pick Rate: 27.8% (5 / 18 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Hang mine beside his
20.0% (1)
Take his down
20.0% (1)
Commission a bigger one of him
60.0% (3)

The Card Machine

Randy, payments! Cash-only is charming, but most of your street pays by tapping. I've got a reader, a loyalty app, and a *very* small monthly fee.

Encounter Pick Rate: 41.7% (5 / 12 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Install the card reader
60.0% (3)
Sign up for the loyalty app
0.0% (0)
Stay cash only
40.0% (2)

Regulatory Probe

Hamish. I've moved to the public sector; same briefcase, worse coffee. The Commission has questions about your Q3, and this time I don't *need* an appointment.

Encounter Pick Rate: 50.0% (5 / 10 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Settle quietly
0.0% (0)
Lawyer up
20.0% (1)
Cooperate fully: learn a great deal
80.0% (4)

The Lifers

Eleven people on payroll joined before the fax machine. They know where everything is. I'd like to know what they *do*.

Encounter Pick Rate: 71.4% (5 / 7 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Keep every one of them
20.0% (1)
Early retirement, with a cake
40.0% (2)
Rehire them as consultants
40.0% (2)

The First Earnings Call

First earnings call, nine sharp. The analysts want a number, a vision, and proof you're more than the name on the door. You'll get to *two*.

Encounter Pick Rate: 23.5% (4 / 17 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Guide high and hope
25.0% (1)
Guide low, beat it, look a genius
50.0% (2)
Let the CFO do the talking
25.0% (1)

The Chain Store Offer

We'd like to buy your corner. We keep the sign up for a year, call it a merger, and you retire somewhere warm. Everyone sells eventually.

Encounter Pick Rate: 20.0% (3 / 15 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Sell out
0.0% (0)
Not for sale
100.0% (3)

Board Seat Offer

My client would like a seat. Not a chair, a *seat*. A vote, a veto, a say in where the money goes. In exchange, a great deal of money, going in. Think fast.

Encounter Pick Rate: 37.5% (3 / 8 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Give them the seat and the mandate
66.7% (2)
Decline, politely, and bank the raise
33.3% (1)

The Grandkid's Summer

The grandkid is home for the summer with a ring light, half a business degree, and *opinions* about the shop's online presence. There isn't one.

Encounter Pick Rate: 42.9% (3 / 7 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Put them on the till
33.3% (1)
Let them run the shop's socials
33.3% (1)
Send them back to school
33.3% (1)

The Charity Gala

The charity gala's Saturday. Black tie, silent auction, a hospital wing with the company's name already *engraved*. Speaking, or just paying?

Encounter Pick Rate: 75.0% (3 / 4 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Host it, name on everything
0.0% (0)
Send a cheque and a sincere regret
100.0% (3)
Skip it, keep the budget
0.0% (0)

The Insurance Renewal

Your liability insurer has read the news. The premium's tripled, there's a new exclusion for 'anything you did', and they'd like a *meeting*.

Encounter Pick Rate: 14.3% (2 / 14 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Pay the premium
100.0% (2)
Self-insure through a shell company
0.0% (0)
Drop the cover and pray
0.0% (0)

The Tab

Old Mr. Ferreira's tab is nineteen years long and, by my count, *eleven hundred dollars*. He says he's good for it. He's said so since the Olympics.

Encounter Pick Rate: 18.2% (2 / 11 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Forgive the tab
50.0% (1)
Five dollars a week, until it's square
0.0% (0)
Close every tab on the street
50.0% (1)

The Dawn Raid

Six-fifteen. I have a warrant, eleven colleagues and a van for your *servers*. Watch, call a lawyer, or try the shredder. I'd advise against the shredder.

Encounter Pick Rate: 33.3% (1 / 3 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Call the lawyer
100.0% (1)
Cooperate, fully and visibly
0.0% (0)
Try the shredder
0.0% (0)

The Town Rallies

The chain's opening flopped. Half the street came back the first week, and they brought their kids. Folks remember who stayed open.

Encounter Pick Rate: 33.3% (1 / 3 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Hire a neighbor's kid
0.0% (0)
Throw a block party
100.0% (1)

The Nephew

Your cousin's boy needs a job. He has a degree in *vibes*, a boat, and your aunt behind him. Your aunt also holds nine percent of the votes.

Encounter Pick Rate: 50.0% (1 / 2 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Give him a corner office
100.0% (1)
Make him an unpaid intern
0.0% (0)
Say no to your aunt
0.0% (0)

The Bargaining Table

First contract. The list isn't money, mostly. A chair that doesn't hurt, lunch that's food, a day off when someone dies. Sign it and I'll stop *counting*.

Encounter Pick Rate: 100.0% (1 / 1 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Sign the list
0.0% (0)
Counter with a policy
100.0% (1)
Stall until next quarter
0.0% (0)
Encounter Pick Rate: 100.0% (1 / 1 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Option 2
100.0% (1)
Encounter Pick Rate: 100.0% (1 / 1 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Option 0
100.0% (1)

The Exposé

I have the perks memo. I have the exit interviews. I have a photo of the tap, which is a *water* tap now. It runs Sunday. Spin it, settle it, or read it.

Encounter Pick Rate: 0.0% (0 / 3 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Spin it
0.0% (0)
Settle it
0.0% (0)
Let it run
0.0% (0)
Encounter Pick Rate: 0.0% (0 / 1 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Encounter Pick Rate: 0.0% (0 / 1 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Encounter Pick Rate: 0.0% (0 / 1 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Encounter Pick Rate: 0.0% (0 / 1 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Encounter Pick Rate: 0.0% (0 / 1 encounters)
Inspect Dossier →
Choice Distribution Breakdown

The Rent Letter

Lovely tenants, all these years. The building's been valued, so your rent has been *valued* too. Or buy the place. I'd sell to you. For a number.

Encounter Pick Rate: 0.0% (0 / 1 encounters)
Inspect Dossier →
Choice Distribution Breakdown
Pay the new rent
0.0% (0)
Buy the building
0.0% (0)
Organise the other tenants
0.0% (0)